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An IIM Alumni Initiative · Est. 2019 · 6,000+ artists trained

Fall in love with painting. Then discover what AI adds to it.

Start with the basics — drawing, colour, light, composition — taught in a way that actually makes sense. Once you've got your footing, AI becomes a fun creative partner that helps you go further, not a shortcut that replaces you.

6,000+ artists trained
Beginners, hobbyists and lifelong creators

Artma student artwork, shown in full and uncropped
480K+YouTube family
267M+Total views
130+Live sessions run
6,000+Artists taught

Trusted tools & platforms we work with

See what our artists are making.

Real pieces from real students — beginners on their first painting, and folks a few months in finding their own style. Every piece is shown exactly as made, nothing cropped or covered up.

More student work coming soon — this gallery is ready to grow as new pieces come in.

You don't need to be "born talented." You just need a good path.

No overwhelm, no guessing what to practice next. Just a clear route from your first mark to a piece you're proud to share.

1A student's first confident piece

Get comfortable

Set up Procreate or Photoshop, learn the tools, and make your first confident marks — no pressure.

2A student piece exploring values, colour and light

Learn the basics

Values, colour, light, form, composition — the stuff that makes everything else click into place.

3A student piece with a distinct personal style

Find your style

Try portraits, characters, landscapes — and start weaving AI into your process, your way.

4A finished student piece ready to share

Share your work

Get real feedback, paint over your pieces, and build a body of work that actually feels like you.

Watch a piece come together.

Drag the slider to see what changes when a mentor paints over a student's work — real pieces, real students, side by side.

Learn the fundamentals. Then let AI open things up.

We teach AI after the skills that make your choices actually mean something — so you always know where it helps, where it doesn't, and you stay the author of your own work.

1
Basics before AISee and understand a piece before asking a tool to help with it.
2
AI as a boost, not a crutchIt expands what you can do — your taste still leads.
💡
Ideate Sketch → concept spread
🎭
Direct Character consistency sheet
🎨
Create Colour & light exploration
Polish Before/after detail pass

Pick your starting point.

Ease in gently, or dive into the whole Artma world — fundamentals and AI, learned together.

A relaxed first step

Beginner Digital Painting Bootcamp

Six live weeks of small-group guidance and step-by-step practice, made for absolute beginners.

Explore the bootcamp ↗
The full journey

Digital Painting + AI for Artists

Seven courses, a full AI track, weekly live sessions, feedback, community, and lifetime access.

See the full program ↗

Sit in on a real class.

Every week we paint live — real sessions, real progress. Scroll through recent recaps, and tap any one to see it up close.

Artma student artwork shown in full

Every "I did it" looks different.

Sometimes it's a first finished portrait. Sometimes it's picking up a brush again after years away. Every kind of progress counts here.

  • Painting consistentlyFrom abandoned sketches to a real habit
  • A portfolio worth sharingPractice turning into a real body of work
  • New opportunitiesCommissions, collabs, and creative careers

You're not just watching videos alone.

You're joining a studio full of people cheering each other on.

LiveWeekly sessionsNew demos and paint-alongs, all year round.
FeedbackPaintoversSee exactly what to improve, and how.
AI labAI for Artists LabModern tools, your judgment still in charge.
BelongingArtist communityShare your work and grow alongside others.

What changes when you stop learning alone.

Real words from artists who started at very different places.

★★★★★
"Three months into the program, I started seeing a lot of improvement in my art. Slowly I started creating artworks which I can call mine and original."
DP
Divya PaiArtma artist
★★★★★
"I had no experience in digital painting whatsoever. Venkatesh was very hands-on, broke down the process beautifully and made it fun."
MF
Marlon FernandesArtma artist
★★★★★
"The community made it easier to keep showing up. Feedback turned vague doubts into clear, practical next steps."
AM
Artma memberCommunity artist

What the Artma journey feels like.

Hear straight from Artma artists about their progress and what changed once they stopped learning alone.

Venkatesh Paspureddi, founder of Artma
Venkatesh Paspureddi15+ years creating

Digital artist, IIM Kozhikode alumnus, and the person behind Artma. Venkatesh mixes real art practice with a teaching style that makes hard ideas finally click.

Artist, educator, founderTimes Square featured600K+ social following6,000+ learners
Meet your mentor ↗

Learn the basics. Then create way beyond them.

Get the skills that make you an artist, the AI know-how that expands what's possible, and a community that sticks around for everything after.