Best Sites to Sell Your Art
Online in India — Honest Reviews
We've tested and reviewed 10 platforms so you don't have to. Fees, approval requirements, and exactly who each marketplace is best for.
Selling art online has never been more accessible — but choosing the wrong platform costs you months of wasted effort and unnecessary fees. We've reviewed dozens of marketplaces and narrowed it down to the 10 best sites for artists, whether you're selling original paintings, digital art, prints, or handmade crafts. Each platform is evaluated on fees, ease of setup, audience size, and what type of art it suits best.
At a Glance
Quick Comparison: All 10 Platforms
| Platform | Best For | Fees | Approval? |
|---|---|---|---|
| Etsy | All art types | $0.20/listing + 6.5% | Not Required |
| Amazon | Fine art & handicrafts | ~2% commission | Required |
| Shopify | Own branded store | From $29/month | Not Required |
| Fizdi | Handmade paintings | Free to list | Required |
| Best of Bharat | Indian artists, all mediums | Free to list | Required |
| Mojarto | Professional artists | Commission-based | Required |
| Creative Market | Digital art & design | 30% commission | Required |
| Big Cartel | Beginners | Free (up to 5 products) | Not Required |
| Artists with a following | Free | Not Required | |
| Kulture Shop | Merch & prints | Commission-based | Required |
Platform 01
Etsy — Best for Reaching a Ready-Made Audience
Founded in 2005, Etsy is one of the most trusted names in online art sales. With millions of active buyers searching for handmade and creative goods, you're not starting from zero — a ready-made audience is already there.
In our experience, shops that invest in strong product photography and optimise their first three listing titles with specific search keywords tend to see their first sale within 60 days. Etsy also provides solid resources on packaging, branding, and customer service.
Platform 02
Amazon — Best for Established Artists Seeking Scale
Amazon has a dedicated Fine Art section for approved artists plus "Karigar" for artisan-made handicraft products. Getting approved takes time — you'll submit your portfolio for review — but once in, you access one of the largest shopping audiences in the world.
This platform rewards artists with a coherent, professional body of work. Don't expect quick approval if your portfolio is still developing.
Platform 03
Shopify — Best for Building Your Own Branded Art Store
If you want full control over how your art is presented, Shopify gives you your own storefront — your branding, your rules, your customer relationships. You can also connect your store to Instagram to sell directly through your posts.
The trade-off: unlike Etsy or Amazon, you drive your own traffic through social media, SEO, or ads. Shopify is a long-term brand-building play, not a quick-start solution.
From Artma
New to digital painting? We run a free live workshop for beginners.
Before you worry about which platform to sell on, you need work worth selling. Our free workshop covers brush techniques, digital tools, and composition — with real instructor feedback. No experience or credit card needed.
Join the Free Workshop →Platform 04
Fizdi — Best for Selling Original Handmade Paintings in India
Fizdi is a curated Indian art marketplace for artists selling their own work. It accepts handmade paintings, limited prints, and digital artworks. Upload 5 sample images for curator review, then list a minimum of 10 artworks to go live. You set your own prices.
Watch free art tutorials on the Artma YouTube channel
Step-by-step guides on setting up your shop, pricing your work, and growing your audience — all completely free.
Subscribe on YouTube →Platform 05
Best of Bharat — Best for Indian Artists Across All Art Forms
Best of Bharat showcases Indian creativity across all formats — photographs, paintings, digital art, and posters. Listing is free. Submit a high-resolution image (DSLR quality recommended) for curator review. Payment is made on a royalty basis after each sale.
Platform 06
Mojarto — Best for Professional Artists and Serious Collectors
Mojarto is a professional-grade marketplace serving artists, collectors, galleries, resellers, and craftspeople in one place. Their in-house team of writers and critics creates editorial content around each piece — bridging the gap between artist and buyer in a way no other Indian platform does.
Platform 07
Creative Market — Best for Digital Artists and Graphic Designers
Creative Market is purpose-built for digital creators selling fonts, graphics, templates, patterns, and illustrations. The audience is made up of designers actively looking to license digital assets. Build a portfolio of at least 20 items, submit for approval, and keep 70% of every sale.
Platform 08
Big Cartel — Best for Beginners Who Want a Simple Setup
Big Cartel was built by artists, for artists. Create your store, customise the appearance, and start selling without a learning curve. The free plan lets you list up to 5 products with zero commission — a genuinely risk-free way to start selling online.
Platform 09
Instagram — Best for Artists Who Already Have a Following
Instagram isn't a traditional marketplace but it's one of the most powerful sales channels for artists today. Sell directly through Instagram Shopping by linking your catalog via Shopify — followers can purchase without leaving the app.
The trade-off: there's no built-in audience. Growth depends entirely on content consistency and engagement. For artists willing to invest in building their presence, Instagram becomes a significant and self-sustaining revenue stream.
Platform 10
Kulture Shop — Best for Turning Your Art Into Merchandise
Kulture Shop lets you sell not just original pieces, but art-inspired merchandise — mugs, tote bags, posters, and apparel. With offline stores across India, your work reaches customers in physical retail as well as online. Submit artwork via their official email for curation.
FAQ
Common Questions
Etsy and Big Cartel are the most beginner-friendly options. Etsy gives you instant access to a large buyer audience. Big Cartel's free plan has zero commission for up to 5 products — a genuinely risk-free starting point.
Yes. Fizdi, Best of Bharat, and Instagram all allow free listings. You pay a commission only when a sale is made.
Etsy, Big Cartel, and Instagram require no approval — you can start immediately. Amazon, Fizdi, Creative Market, and Mojarto require you to submit your work for review before your shop goes live.
Etsy: 6.5% + $0.20 listing fee. Creative Market: 30% (you keep 70%). Amazon: ~2% for fine art. Big Cartel free plan: 0%.
Artma's Free Workshop for Beginners in Digital Painting covers everything from tools and technique to selling your work — live, free, and built for complete beginners. We also publish free tutorials at youtube.com/@artmaofficial.
Ready to Start Your Art Journey?
Picking the right platform is step one. If you're new to digital painting and want to build real skills first, the Artma Free Workshop is the place to start — no experience or budget needed.