Best Sites to Sell Your Art Online in India (2024) — Honest Reviews | Artma
Artist Resources · 2024

Best Sites to Sell Your Art
Online in India — Honest Reviews

We've tested and reviewed 10 platforms so you don't have to. Fees, approval requirements, and exactly who each marketplace is best for.

V By Venkatesh Paspureddi · Last updated: March 2024 · 12 min read

Selling art online has never been more accessible — but choosing the wrong platform costs you months of wasted effort and unnecessary fees. We've reviewed dozens of marketplaces and narrowed it down to the 10 best sites for artists, whether you're selling original paintings, digital art, prints, or handmade crafts. Each platform is evaluated on fees, ease of setup, audience size, and what type of art it suits best.

At a Glance

Quick Comparison: All 10 Platforms

PlatformBest ForFeesApproval?
EtsyAll art types$0.20/listing + 6.5%Not Required
AmazonFine art & handicrafts~2% commissionRequired
ShopifyOwn branded storeFrom $29/monthNot Required
FizdiHandmade paintingsFree to listRequired
Best of BharatIndian artists, all mediumsFree to listRequired
MojartoProfessional artistsCommission-basedRequired
Creative MarketDigital art & design30% commissionRequired
Big CartelBeginnersFree (up to 5 products)Not Required
InstagramArtists with a followingFreeNot Required
Kulture ShopMerch & printsCommission-basedRequired

Platform 01

Etsy — Best for Reaching a Ready-Made Audience

Etsy homepage — platform to sell art online in India

Founded in 2005, Etsy is one of the most trusted names in online art sales. With millions of active buyers searching for handmade and creative goods, you're not starting from zero — a ready-made audience is already there.

In our experience, shops that invest in strong product photography and optimise their first three listing titles with specific search keywords tend to see their first sale within 60 days. Etsy also provides solid resources on packaging, branding, and customer service.

$0.20/listing + 6.5% transaction
Paintings, prints, digital downloads
Not required — start today
Global art-buying consumers
⚠️ Keep in mind: Competition is high. Your product photos, pricing, and keyword strategy in listing titles directly determine your visibility.
Visit Etsy →

Platform 02

Amazon — Best for Established Artists Seeking Scale

Amazon Fine Art section for selling original artwork online

Amazon has a dedicated Fine Art section for approved artists plus "Karigar" for artisan-made handicraft products. Getting approved takes time — you'll submit your portfolio for review — but once in, you access one of the largest shopping audiences in the world.

This platform rewards artists with a coherent, professional body of work. Don't expect quick approval if your portfolio is still developing.

~2% commission (T&Cs apply)
Original fine art, artisan crafts
Yes — portfolio review required
Massive global consumer base
ℹ️ Always verify commission rates on Amazon's seller page — terms for fine art listings change periodically.
Visit Amazon Fine Art →

Platform 03

Shopify — Best for Building Your Own Branded Art Store

Shopify store builder for artists selling art online

If you want full control over how your art is presented, Shopify gives you your own storefront — your branding, your rules, your customer relationships. You can also connect your store to Instagram to sell directly through your posts.

The trade-off: unlike Etsy or Amazon, you drive your own traffic through social media, SEO, or ads. Shopify is a long-term brand-building play, not a quick-start solution.

$29/month
$79/month
$299/month
Not required
Visit Shopify →

Platform 04

Fizdi — Best for Selling Original Handmade Paintings in India

Fizdi online art marketplace for Indian painters

Fizdi is a curated Indian art marketplace for artists selling their own work. It accepts handmade paintings, limited prints, and digital artworks. Upload 5 sample images for curator review, then list a minimum of 10 artworks to go live. You set your own prices.

Free
Handmade paintings, limited prints
Yes — 5 sample images required
10 to go live
Visit Fizdi →

Platform 05

Best of Bharat — Best for Indian Artists Across All Art Forms

Best of Bharat online art platform for Indian artists

Best of Bharat showcases Indian creativity across all formats — photographs, paintings, digital art, and posters. Listing is free. Submit a high-resolution image (DSLR quality recommended) for curator review. Payment is made on a royalty basis after each sale.

Free
All mediums, Indian artists
Yes — DSLR-quality image needed
Royalty-based
Visit Best of Bharat →

Platform 06

Mojarto — Best for Professional Artists and Serious Collectors

Mojarto professional art marketplace India

Mojarto is a professional-grade marketplace serving artists, collectors, galleries, resellers, and craftspeople in one place. Their in-house team of writers and critics creates editorial content around each piece — bridging the gap between artist and buyer in a way no other Indian platform does.

Commission-based (see their site)
Professional artists, galleries
Yes
Editorial coverage per artwork
Visit Mojarto →

Platform 07

Creative Market — Best for Digital Artists and Graphic Designers

Creative Market platform for selling digital art and design assets

Creative Market is purpose-built for digital creators selling fonts, graphics, templates, patterns, and illustrations. The audience is made up of designers actively looking to license digital assets. Build a portfolio of at least 20 items, submit for approval, and keep 70% of every sale.

30% (you keep 70%)
Fonts, templates, digital illustrations
Yes — 20 item portfolio required
You set your own
Visit Creative Market →

Platform 08

Big Cartel — Best for Beginners Who Want a Simple Setup

Big Cartel online store for beginner artists

Big Cartel was built by artists, for artists. Create your store, customise the appearance, and start selling without a learning curve. The free plan lets you list up to 5 products with zero commission — a genuinely risk-free way to start selling online.

Up to 5 products, 0% commission
Beginners, small product ranges
Not required
Very easy
Visit Big Cartel →

Platform 09

Instagram — Best for Artists Who Already Have a Following

Instagram Shopping for artists selling art online

Instagram isn't a traditional marketplace but it's one of the most powerful sales channels for artists today. Sell directly through Instagram Shopping by linking your catalog via Shopify — followers can purchase without leaving the app.

The trade-off: there's no built-in audience. Growth depends entirely on content consistency and engagement. For artists willing to invest in building their presence, Instagram becomes a significant and self-sustaining revenue stream.

Free
Artists with existing audiences
Not required
Varies by region/setup
Visit Instagram →

Platform 10

Kulture Shop — Best for Turning Your Art Into Merchandise

Kulture Shop art merchandise platform India

Kulture Shop lets you sell not just original pieces, but art-inspired merchandise — mugs, tote bags, posters, and apparel. With offline stores across India, your work reaches customers in physical retail as well as online. Submit artwork via their official email for curation.

Commission-based (see their site)
Merch, prints, offline retail reach
Yes — email submission
Offline stores across India
Visit Kulture Shop →

FAQ

Common Questions

Etsy and Big Cartel are the most beginner-friendly options. Etsy gives you instant access to a large buyer audience. Big Cartel's free plan has zero commission for up to 5 products — a genuinely risk-free starting point.

Yes. Fizdi, Best of Bharat, and Instagram all allow free listings. You pay a commission only when a sale is made.

Etsy, Big Cartel, and Instagram require no approval — you can start immediately. Amazon, Fizdi, Creative Market, and Mojarto require you to submit your work for review before your shop goes live.

Etsy: 6.5% + $0.20 listing fee. Creative Market: 30% (you keep 70%). Amazon: ~2% for fine art. Big Cartel free plan: 0%.

Artma's Free Workshop for Beginners in Digital Painting covers everything from tools and technique to selling your work — live, free, and built for complete beginners. We also publish free tutorials at youtube.com/@artmaofficial.

Ready to Start Your Art Journey?

Picking the right platform is step one. If you're new to digital painting and want to build real skills first, the Artma Free Workshop is the place to start — no experience or budget needed.

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